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西法特西法特
Jul 30, 2022
In Design Forum
Doing market research to understand your audience is essential for your marketing success. Chances are, the research also contains competitive analysis data like brand perceptions, estimations of competitors’ marketing funnels, and market shares across segments. Those are all great. Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. But seeing what the audience of your competitors actually does on the internet is a rather new thing that tools like SparkToro allow us to get in seconds. SparkToro is an audience research tool that provides information about what any audience reads, watches, listens to, and follows. Those insights can be retrieved based on keywords, social media accounts, websites, or hashtags. Needless to say, all of those inputs can be used to better understand your competitors’ audience. My favorite functionality: Discovering where competitors’ audience engages SparkToro is easy to use and navigate. Let’s do an example analysis on the SparkToro audience itself by plugging in its Twitter profile: Text field to add Twitter profile It will return a lot of data regarding the demographics of the audience. But in this case, we’ll focus on social media accounts, websites, podcasts, and YouTube channels the audience follows and pays attention to. Here’s an example of a report after filtering for personal social media accounts with fewer than 50K followers: List of social media accounts with corresponding data (percent of audience, SparkScore, social followers) With data like this, you can easily spot new advertising and sponsorship opportunities across many different channels. Just put together all the insights by plugging in your competitors’ social profiles, websites, keywords, and any “owned” hashtags.
SparkToro – for audience insights content media
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西法特西法特

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