The Realness Race: How the Pursuit of Authenticity Became America's Most Competitive Sport
Americans have long prized the idea of the unvarnished self, the person who speaks plainly, lives honestly, and needs no performance to prove their worth. Yet somewhere between the cultural mandate to 'be real' and the social rewards that follow from doing so convincingly, authenticity stopped being a state of being and became a form of labor. The more urgently we are told to drop the mask, the more deliberately we seem to construct one.